Knowledge and expertise are key qualities you need to look for in an SEO expert. Even so, there are certain intangible qualities that you will need to consider if you are looking for that one rock star SEO. The worry most people have is that of hiring the wrong person for the job. This has happened to many people. The good news, however, is that there are a few more traits you should consider to ensure that the person you are about to bring on board is the right one for the job.
Collaborative
Achieving success in search engine optimization is usually a collaborative effort. There is no one SEO that will deliver the results you need without working with other experts and using a combination of strategies. SEO involves a combination of expertise which includes technical SEO, content marketing, onsite and offsite factors, strategic analysis of the audience, online reputation management and social media among other things. There is no one strategy that guarantees solid results. An effective SEO is always willing and ready to collaborate with other experts in order to find the best ways to leverage their strengths in an effort to achieve the desired results.
Simply put, the right person for the job is the one that approaches teamwork with a positive attitude. You need to work with candidates who offer real examples of their collaborative spirit which should describe projects they worked on in collaboration with other experts. Avoid candidates who are constantly badmouthing their teammates or blaming their failure on other people.
Ambitious
In the search for the best SEO service provider, you have to always focus on the one who is always hungry for more. The ideal company is the one that is willing to better themselves on every project they handle. They need to be hungry for exploration as well as continued knowledge. Take a look at how often the service provider attends seminars and takes advanced courses in online marketing.
To test for this value, you should ask your candidate to describe something that they taught themselves recently. The ideal candidate will have a list of things he learned recently. They should also give you information on how they learnt the new skills. Avoid candidates who are unwilling to answer your questions about their advanced training and those with no innate curiosity. Working with an ambitious service provider will guarantee that you are always ahead of the herd in search engine optimization.
Agile
Google keeps on changing its algorithm. This is why there is no one strategy that will guarantee you continued results without you ever improving on it. Most of the strategies that were indispensable a few years ago cannot even be used today. For example, in the past, you could get away with keyword stuffing. Today, this strategy will cause your website to be banned. It is because of these rapid changes in SEO that you need to work with a service provider that keeps up with the times.
The goal of the ideal San Diego SEO Expert 2018 has to be constant improvement and innovation. This is the only way your SEO will help you remain ahead. To test for agility, you can ask the candidate to describe a challenging situation that he has faced. The best candidate will describe how he approached that specific challenge, how he adjusted his strategy and what he learned at the end of it. Steer clear of candidates who consider change as unwanted or negative.
Reliable
When searching for the ideal service provider for your SEO needs, you must always focus on hiring someone that you can trust to grow with you and help you achieve the goals you have set. This means you have to start by looking at the history of the company. For how many years have they been in the business? Second, you have to listen to what their most recent clients have to say about them. Were they happy with the services rendered or not?
The right SEO agency to hire is the one that demonstrates commitment the company and a good track record of growth. Too many negative reviews from current and recent clients also indicate unreliability. If the candidate you are considering demonstrates a lack of commitment to the industry, then this is a company that will only frustrate you.
Genuine
Do not work with a company that only shows you the good side and hides the bad side. There are so many companies that do this. The problem is that you will only learn about the bad side when it is already too late. Complete transparency is important when hiring a service provider. In the same vein, you want a company that follows the search engine optimization guidelines. The wrong company will help you achieve the results you need within a short period of time but will in the long run cause your website to be banned. This is more so if they use black hat strategies.
The company you choose to work with should be one that is willing to talk about its failure with humility. You should also contact their references to see how the company handled tricky situations. The companies you should avoid are those who lie to you just to cover failure. Transparency is everything when hiring an SEO expert. The last thing you want is to work with someone who goes behind your back.
These are the most important points you have to consider in your search for the best SEO service provider. Never compromise on anything. Hire someone who is dedicated and passionate in what he does. You also need someone who works fulltime as an SEO. Whenever possible, you should only commit to an SEO agency that is influencing the culture. All things considered, you have to follow your intuition at the end of the day. There is only so much information that you can get when researching a service provider. The final decision will depend solely on you. Don’t allow yourself to be forced into a contract. Hire a candidate you have confidence in.
Author Bio
NeliJasnaniis an SEO expert and a senior partner in Samaven, a leading SEO Company. He enjoys sharing his experience in SEO and offering tips to help clients make good choices. You can connect with him on LinkedIn.