More and more businesses are being established today. There are those that start as small-sized businesses while there are also those that start as home-based businesses. Even if the population continues to grow, the competition is always bound to get stiffer. Thus, it is very crucial for businesses, whatever their sizes are, to think of and employ marketing strategies that can promote their products or services. However, there are external factors such as economic and financial crises that push them harder to think of strategies that are not just effective but also affordable.
With this challenge, probably the most pressured ones are the home-based, start-up, and small to medium-sized businesses (SMBs). However, with the technological advancements available today, it is not a problem anymore to intensify marketing without spending too much.
To help you out, below are some of the affordable yet effective marketing strategies:
Posters and brochures. Definitely, small market players cannot afford to fork out huge sums of money for TV or radio advertisements. Thus, it is crucial to think of alternative and affordable ways to promote the business. One tried and tested method is through the use of posters and brochures.
Through posters, you can publicize details about your business, products or services. You can have the option to highlight your main product. You can also include details about promos or discounts if you have. To ensure that you will have an effective poster, hire the best layout artist. In addition, post the posters in strategic places such as markets, malls and crowded streets. In this way, you can publicize your business to a bigger number of prospective customers. Unlike TV ads, posters definitely would not cost you much.
Moreover, brochures are also the best in terms of informing the people about your products. Ensure that the brochure has a simple yet informative layout. The best thing about it is that people can keep it. So, if they need to order your product they can just look for details in the brochure.
- Online marketing through blogs. Ecommerce has become possible since the advent of the Internet. Today, business transactions are now possible without dealing face to face. You just have fill out order forms and you can expect delivery in no time. The Internet has definitely made business faster, simpler and more convenient. The other use of the Internet is in the marketing of products. Businesses can create blogs and write articles about their products. They can include links for customer inquiries, feedbacks and orders. As you know, billions of people nowadays have access to the Internet. This is a huge opportunity to advertise your products.
Aside from blogs, many businesses are now also optimizing social networking sites to intensify the promotional campaign of their products. IF you have the budget, you can post ads on social media such as Facebook and Twitter. OR, you can simply create an account and invite people to like your business page.
Aside from these strategies, there are also other ways that have been used many years ago. One of these is the use of toll free numbers. For example, you can have an RingCentral toll free number to attract more prospective customers. Surely, you can attract hundreds, if not thousands of customers, because toll free calls are free of charge.
With these marketing strategies, there is no need to spend a lot of money just to gain more customers. Sometimes, you just need to be creative and smart.
Author’s Bio: Henry Conrad is a 29-year-old game developer from Albuquerque, New Mexico. Aside from gaming and being a tech junky, he also dabbles in creative writing, which allows him to create great storylines and backgrounds for his characters. Follow me on Twitter and join me in Google +