Marketing is one of the most important departments in any business, no matter how large or small it is. After all, without the right marketing technique, you won’t be known by the masses and you’ll miss out on selling whatever products or services you offer. So if you’ve been struggling, it’s time to change things for the better.
Continue reading for a few insightful tips that will help you improve your marketing performance in 2016.
Establish a Presence on Mobile
For 2016, consider diving into the mobile realm. Think about it: everyone today is investing in the latest and greatest mobile devices, from tablets to smartphones, to do everything from surf the internet to get things done on the go for their jobs. So if your company isn’t advertising to these people while they’re on their mobile devices, you’re missing out on a huge market.
To establish a solid mobile presence and enhance your company’s growth in the coming year, consider creating an app that you can sell on both Google Play and the App Store. This app should be an extension of what your company is all about. Think about what you can offer to your existing, as well as to new, customers, so they’ll download the app and pay for it.
Another way to reach people on their mobile devices is by purchasing advertising space within apps. Just make sure that you do your research to find the apps that your target audience is using. In this way, you can reach people who are going to be interested in what you have to offer.
Invest in Performance Marketing
Performance marketing is one of the easiest ways to make a little extra money if you’re allowing businesses to advertise on your blog or your website. Every time someone clicks on an ad, you make some cash. But performance marketing also works for the company that’s actually purchasing the ad.
Join a performance marketing group that will set you up with advertising space on myriad relevant websites. Then wait for the click-throughs without having to put in much effort on your part at all. Check out companies like Clickbooth to get started.
Boost Your Website’s SEO with the Latest Tools
As a business owner, you already know how important SEO is to your website, and you may have already invested in an SEO expert in the past to get the help you needed to optimize your site so it would land higher in search engine results. But for 2016, there are brand new tools that you can use to boost your SEO even further and to make your keywords work even better.
There are plenty of SEO techniques and tools that you can use today so you can maximize the chances that your website will be found and that people will visit and convert into purchasers. You can fully optimize your website so that you’ll outperform your competitors, and you can incorporate the use of lead creators that will even maximize your content’s impact while nurturing customer engagement and creating new opportunities for business. So stay as up-to-date as possible on the latest SEO rules and invest in the proper tools for growth in 2016.
Create a Following on Social Media
If you haven’t done so already, 2016 is a great time to establish a strong presence on social media websites like Twitter, Facebook, Instagram, Google+, LinkedIn, etc. Find the social media websites where your target audience spends most of its time and then create pages there so you can get a lot of followers and build a community without exhausting your time and resources getting on each and every social networking site out there.
Make sure that you’re regularly interacting with your followers, that you offer special codes, contests, and discounts to them, and that you’re providing them with valuable and fun content that they’ll share.
With so many people spending most of their time online browsing their social media pages, rather than visiting companies’ websites, it’s imperative that you start using this outlet as a means to market your products and services.
If you’re hoping to turn your business around, especially if you’re struggling, make sure that you take advantage of marketing tactics that really work in 2016. Remember, it’s all about connecting with your audience where they are, so conduct the proper amount of market research, purchase ad space on mobile, and make the most of the latest SEO rules and tools to increase the effectiveness of your website.