Having an active social media marketing strategy is slowly becoming essential for growing your business. 92% of companies today have their presence in social media through any or almost all social media sites to increase traffic to their website.  The engagement they share with their customers through their social media account is becoming very crucial […]

Decision making is crucial in leading a company to success. It is also one of the most challenging tasks that have now been made easy through various innovative technologies and methods. Businesses have access to a wide range of information from different sources. This data needs to be processed using scientific analytical methods to get […]

Business success relies extensively on information technology to drive innovation. Businesses around the world continue to benefit from digital advances and making the right IT recruiting decisions is crucial. Information technology facilitates the innovation that is necessary for developing smarter apps, distributing information, faster processing and efficient data storage. An innovative business structure can look […]

IT outsourcing is a great way to get professional service but at a fraction of the cost of hiring an in-house staff. The benefits of outsourcing range from reduced operating costs to access to better technologies. However, there are a number of mistakes businesses make when it comes to outsourcing. Familiarizing yourself with these mistakes […]

Business schools and accredited MBA degree courses aim to provide students with a preparation for senior management roles in business. This is done by exposing students to all the different factors of running or managing a business, including finance, marketing, accounting, and human resources. Unlike many other business-related master’s degree courses which specialize in a […]

Innovation is drastically going beyond the limit of formal R&D to redefine everything. In the 21st century, innovation doesn’t mean only using design to develop new products and services but also new & unique applications from old technologies. It also aims for new processes & structures to improve performance in diverse areas & to enhance […]

The internet has changed the way businesses operate. Along with the internet comes low cost marketing opportunities in the form of social media. When used properly social media can elevate the exposure of business. Pictures, relevant articles, mobile internet appeal, and interaction are just a few of the ways sites like Facebook, Twitter, Google Plus, […]