The SEO content creation industry has been around long enough to have proven its worth to entrepreneurs in the field and to clients alike. However, several years after its emergence, in the early ages of a post-global financial crisis world, where business survival has replaced major monetization as an ultimate goal, many are still left wondering about the best way to go about making money out of search engine optimization. The first thing worth bearing in mind is that SEO is an easily quantifiable type of business venture, whose key performance indicators can be analyzed for better future performances – so long as the goals of the undertaking have been appropriately discussed and defined from the get-go. Read on, to find out how to approach a SEO project from the perspective of a SEO content creator and agency manager. Make note of the fact that it is a perspective that will also help potential clients better understand the process through which the content they want can be delivered to them, promptly and efficiently.
- Understand Your Clients’ Goals
As the representative of an SEO agency in the negotiation process with a client, the first thing one needs to do is make sure they’re on the same page with the client. To this end, there is no such thing as over-stressing the importance of understanding your client’s business objectives. Since they are your client, you need to make sure you have a perfect grasp of what their organization aims to do and how they intend to go about this. Make notes of the terms they use in order to describe their business goals and make sure you understand and employ their terminology appropriately.
- Understand Your Clients’ Marketing Strategies
Beyond anything else, marketing is about metrics. Specific business objectives call for the monitoring and interpretation of highly specific performance indicators. Before you can deliver the type of content needed to drive business goals forward, you need to understand how your client approaches marketing in the first place, both online and off-. Learn what metrics they’re looking at on a day-to-day basis, and how they’re interpreting those metrics, in order to evaluate their progress toward their specifically set business goals.
- ROI Rules
While KPIs come in all shapes and sizes and can relate to a wide range of goals and objectives, the number one marker to take into consideration, when setting out on a specific project with a given client, is return on investment. ROI is also a highly volatile and interpretable concept – which is why you need to make absolutely sure you understand how your client is used to looking at ROI. Then, make a point out of specifically asking them if they will be measuring ROI any differently for the project they have contracted you. It may happen that your client doesn’t have a ROI assessment strategy, case in which you need to come prepared with a previously employed strategy of your own. As-you-go evaluation will help you avoid unnecessary troubles and miscommunication later on.
Author Bio- Ryan Franks is an SEO content writer and a blogger who enjoys contemporary literature in his spare time. He has a great search agency recommendation up his sleeve, for all those seeking to improve the presence and visibility of their corporate website.