Having an active social media marketing strategy is slowly becoming essential for growing your business. 92% of companies today have their presence in social media through any or almost all social media sites to increase traffic to their website. The engagement they share with their customers through their social media account is becoming very crucial for businesses to survive among all the booming competition and it is becoming evident that social media marketing is the future.
However, just being on social media will not suffice. If a potential customer searches for products or services that your business provides and cannot find your business on the first page of the search engine, namely Google, then you are losing out on much potential good business. Being found on search engines in an organic i.e. non-paid way is the best possible way to attract new clients and gain their trust. Now to do this, is it important to have a website that is optimized and has contents that add value to the visitor. That is the best way to establish your ranking and how fast visitors can find your business in top search.
What is SEO?
SEO is the practice and techniques to improve the search engine positioning of your website in such a way that it puts you on the top search page for a particular topic that is related to your products or services. Now optimization may, in general, mean it is referring to all the search engines, but most business always focuses their target audience exclusively on Google. The simplest explanation is Google being the largest search engine in the world.
SEO work may initially seem like an easy task, but it is not. It involves multiple numbers of On-page and off-page factors. After all, the primary goal is to improve the overall experience of the website visitor.
Approaching Digital Marketing Search Optimization the right way
In today’s digitally updated world, digital marketing search optimization is not an optional part of marketing anymore; but an essential part in making a successful online presence. If you ignore this aspect of marketing, then you will be ignoring a significant number of people that could have been daily exposed to your company and thus reduce the sales.
It is even more essential for small business as 97% of consumers search for products and services online. Apparently, 50% of the business sale is lost because of visitors being unable to find what they want in the search engine. Moreover, about 93.3% of small business websites are not mobile compatible which is a problem when almost every person in this generation uses a smartphone and does most of their online activity on the phone.
There are no of myths that have been circulating for a while about SEO marketing. Firstly there is the myth that Meta tag descriptions help the ranking of your website. The fact is social media giants Google and Bing no longer index meta tags. However, that does not mean you should ignore them altogether either. The Meta tags are just texts that are shown along with the link to the search results when you search for something on the search engine. Now a description written with more conviction will compel a potential buyer to click on your website.
The second myth is that the numbers of inbound links affect the search results. It is not true. The all new updates of Google means the algorithm of Google has changed and the search engine giant has moved its approach to quality over quantity.Adding thousands of super low-quality links may have worked in enhancing the page’s ranking in the past, but those days are officially now gone.
Another myth is that page rank matters when that is also a thing of the past now.
Another myth is that Google prefers keyword rich domain which may have been true in the past, but the new updates mean you should give more importance to the quality of keywords and not the numbers.
How to choose the right SEO professional for your business?
Getting affordable SEO services for small businesses is not an easy task. Not all search engine optimization services were built equally. It is up to you to choose the correct SEO expert. Now there are certain qualities that you should look for when you search for such services. Firstly a good SEO team will, of course, themselves have a website that is easy to find. Because let’s face it; if they cannot optimize their website how on earth will they do it for you. Always look at the company’s portfolio and their history of clientele.
Always try to avoid businesses that guarantee you a top position in the search engine and that they understand Google algorithms completely. SEO is, after all, a very complicated thing and Google changes the methods now and then on top of that. So pick wisely.
Author Bio: Joshua Herbert is a well-known writer on topics such as SEO and email marketing and is currently writing articles to make people know about online marketing so that they can build up a strategy to grow their small business. His articles are especially helpful for individuals who are looking to find out about affordable SEO services for small businesses.