Salesforce has brought the complete marketing solution to the entrepreneurs with predictive analytics

In 2015, Salesforce added predictive analytics to its list of features and services. This was the first time the leading CRM service provider showed interest in combining machine learning and real-time data management to provide its users with a glimpse into the recent future. Their main aim is to give the entrepreneurs customized business insights that can help them make future business decisions with ease. These derive inspiration from Business Intelligence or information flowing in from multiple points of interaction from several platforms.

The introduction of the new analytics features within the Salesforce Marketing Cloud was a groundbreaking step at that time, and it still stands as one of the most essential moves towards bridging the gap between SMEs that require personalized, predictive analytics and the professionals who only cater to the large-cap companies. This initially came with two capabilities the Predictive Audiences and the Predictive Scores. Get to know more about the Salesforce innovation timeline at

Salesforce’s intention to employ Einstein

In 2016, Salesforce announced their intention to enhance the abilities of their Wave Analytics Cloud’s AI. This showed a clear intent to unify their predictive analytics functions with AI services in the recent future. Users are already aware of Salesforce’s unique ability to unify and synchronize all data from the different business units. Now, the company will be able to extend their predictive analysis services to users who have no experience of coding and software management.

The hero without a cape: Einstein

Einstein has made it possible for Salesforce to achieve this feat. The company’s take was both declarative and programmatic. Einstein will provide the necessary algorithm and processes for the mining of data. The synced business cloud will provide Einstein with a treasure trove of varied data that can fuel a successful and accurate predictive analysis process. In reality, all modern companies that provide state of the art big data management services agree that predictive analytics is quite impossible without an intuitive artificial intelligent like AI.

Utilizing Predictive Scores

Right now, marketers can find out their customer’s decisions on product activation based on the Predictive Scores from the SaaS platform. The service usually includes key metrics including the OSx of the user, the purchasing power of the buyer, the frequency of app usage, the rate of promotional email opening, response to push notifications and the kind of device the potential customer uses to browse the e-commerce website.

Utilizing Predictive Audience

Salesforce Audience builder integrates these scores successfully, and the dynamic segmentation of the audience follows this step, thanks to the Predictive Audience feature of the Salesforce Marketing Cloud. This helps in the segmentation of the customer list by groups who are most likely to engage, most likely to buy, likely to ignore and take decisions based on these segmentations.

The fine fusion of market analysis, big data, AI and predictive analysis, is surely saving all client SMEs, start-ups and large corporations a lot of resources regarding campaign investment. Getting a whiff of customer tendencies using past buying behavior is a marvelous advancement that is necessary for the smooth scale-up of almost all enterprises.

Adoption of Quantitative Methods in Making Successful Business Decisions

Decision making is crucial in leading a company to success. It is also one of the most challenging tasks that have now been made easy through various innovative technologies and methods. Businesses have access to a wide range of information from different sources. This data needs to be processed using scientific analytical methods to get insightful and actionable inputs.

Nowadays, there are many types of quantitative analysis methods, which help to drive business decisions. Some of the most widely used analytical techniques include regression analysis, factor analysis, linear programming, and data mining. Let’s have a deeper look into each.

  • Regression analysis

Regression analysis is a popular statistical technique that is used to analyze the impact of independent variables and predictors on the desired outcome of a particular process. For example, economists apply regression analysis to analyze the effect of experience and education on the annual earnings of the workers.

Business managers use regression techniques to estimate the effect of the advertisement expenses and the ROI. Analysis of data from various resources through this technique can ideally determine whether there is any correlation between the elements in question and whether the relationship has any significance in the performance. Thus, the statistical significance relationship is statistically significant!

  • Linear programming

Every business faces resource limitations including production equipment, facility space, labor, and supplies. That makes the allocation of these resources challenging and confusing to the administrators. Linear programming is a standard technique used in operation management, which is primarily a mathematical method to determine ways to achieve the maximum desired outcome such as highest profit with lowest possible operating costs. Finweavers, Inc. analytical experts also address the constraints such as limited supplies and labor while adopting linear programming methods.

Analysts and operational researchers in transportation and manufacturing industries make use of linear programming to assess and resolve the problems related to planning and distributing resources.

  • Factor analysis

It is a data reduction technique, which is used to survey data and is widely utilized by the market researchers. Factor analysis is highly effective in exploring the correlations between available data components to identify the unmeasured underlying factors, which could probably explain the relationships well.

For example, data analysts use the factor analysis technique to analyze consumer data and their spending habits to identify the general factors which affect specific purchase decision-making models, buying patterns, consumer preferences, and the time-based demand of products.

  • Data mining

Data mining is an exceptional combination of computer programming and statistical methods, and it has gained immense popularity lately among business data analysts. As the volume and diversity of the data that is gathered from various resources have grown to a large extent, data mining has evolved as a scientific method of capturing and analyzing large data sets.

With the help of analytical tools like big data analytics, data mining can derive patterns and correlations between masses of data. We can see the e-commerce portals and online retailers like Amazon are using data mining techniques effectively to develop personalized profiles based on the buying patterns of individual customers to plan promotional campaigns and offers.

Quantitative analysis is becoming an essential tool for business success even for the small-scale enterprises. If you are planning to adopt it to gain crucial business insights, then the primary need is to hire a reliable and experienced data consulting service to work on your behalf.

Four Ways Social Media Elevates the Exposure of a Business

The internet has changed the way businesses operate. Along with the internet comes low cost marketing opportunities in the form of social media. When used properly social media can elevate the exposure of business. Pictures, relevant articles, mobile internet appeal, and interaction are just a few of the ways sites like Facebook, Twitter, Google Plus, Instagram, and more can help a business increase its digital presence and make a positive impact on the bottom line. Outdoor-Traveler manages a Facebook page that demonstrates a great example of the proper use of social media to drive traffic to a destination by capturing the imagination and attention of the reader. In short, social media has a powerful reach and businesses that harness that power have a great chance at success.



The ability to use pictures to capture the interest of readers is something social media excels at. Photographs can be the highlight of a newsfeed or profile, and when the picture complements the topic and subject matter of the business, the impact can be dramatic on an individual post. Plus, photos can be used to carefully illustrate ideas and concepts to enhance the written post.

Relevant Articles

While using social media to highlight articles and posts directly from the company is likely the reason for the page, sharing articles that come from the competition or other areas of an industry can be a powerful tool to generate interest. When an outdoor travel site shares an article about kayaks, another niche is reached and the chance to draw more customers and followers is taken. While focusing on the business is priority one, sharing relevant articles from other sites can go a long way in increasing the credibility of the page.


Mobile Appeal

The arrival of smartphones and tablets has led to a different way of connecting to the internet and to potential customers. Mobile appeal is big asset for social media. Businesses have the ability to reach readers and call customers to action though those devices in their pockets or sitting quietly by their side. Social media has a lot of appeal with mobile internet users, and the chance of getting the brand in front of the eyes of consumers wherever they are located has never been better.


Social media sites feature a number of ways for readers and customers to interact with businesses. Sharing, liking, commenting, and more help drive the exposure of the post and the company. When articles inspire or entertain users enough to receive some interaction, not only does the engagement factor of the post increase, but the chances of the post being seen by other users can lead to growth. That growth can impact statistics and drive more customers to a given location.

social media

In the end, social media can elevate the exposure of a brand through the use of pictures, sharing relevant articles, increased interaction, and reaching mobile internet users. Best of all, the services are low or no cost marketing opportunities that every brand has the chance to use. Putting the tools of social media to good use can help drive more customers to the business, which is the ultimate goal of any marketing campaign. In short, social accounts can be some of the most valuable assets a company has at its disposal.

Seven Office Security Tips All Employees Should Know

While most people are concerned about the fate of their house during the night or when it is empty, often using ADT in the Villages to protect their homes, many do not think about office security in the same manner.

However, working in an office can pose a variety of unforeseen threats, from cyber threats to physical harm. When working in an office, it is imperative to be on guard in order to thwart any impending attack.

Seven Office Security Tips All Employees Should Know

Here are seven security tips all office employees should know:

  1. Social Media

Because of the popularity of social media, all office employees should be careful about what they post about in relation to their work. Additionally, it is incredibly wise for employees—and people in general—to keep their social media profiles private to strangers. There have been situations where a criminal threatened an office employee’s child, whom they found via social media, in order to get the employee to cooperate with their demands. Moreover, posting sensitive office information over different social media can leave both you, your family, and the office in a vulnerable position, which can lead to lawsuits and termination.

  1. Be Vigilant

If there is someone walking in the office whom you do not recognize, do not hesitate to ask if you can help them. People often do not take initiative in these types of situations, assuming that someone else has already taken care of it; however, it is better to be safe than sorry.

  1. Personal Belongings

Do not leave personal belongings sitting in a public area, even if you are sure none of your co-workers would ever steal your stuff. It is a good habit to get into to make sure purses, wallets, keys, tablets, phones, and any other personal items are stored somewhere safe.

  1. No Soliciting

As much as possible, try to enforce a “no solicitation policy.” Many criminals use soliciting as a way to check out the office, employees, and security.

  1. Cyber Security

While most offices have security systems and fire walls in effect to protect against cyber attacks, hackers are great at finding ways around these systems. Many times it is through a spammy email or questionable pop-up ad. If you open something that seems amiss, talk to your company’s IT employees as soon as possible. If the email did open a Trojan Horse or some other virus, the whole system could be vulnerable to attack.

  1. ID Badge

If you have a security key, office key, or ID badge, make sure you know where they are at all times. Never lend them to someone else, for when they are out of your sight, you have no idea what they are being used for.

  1. Working Late

If you are working late in the office by yourself, make sure you take proper security precautions. Let others know where you are, how long you intend to stay, and when you leave the office. In case anything were to happen, this type of information is critical.

Keep in mind these seven safety tips in order to have a safe, secure office.

Image Source:

3 Hot Tips to Make Your Digital Signage Business Grow

The digital signage business is currently experiencing a lot of growth. This is due to the proliferation of new technologies that serve to make the industry more cost efficient. The equipment used and the technologies behind the creating and distributing content specific to digital signage is constantly improving, and this can have an interesting dynamic on digital signage businesses.


In order to improve and grow your digital signage business, you will need to consider the following factors:

  1. Understanding the complexities value chain of the digital signage industry

You need to understand what segment of the market you operate in within the industry. This will help you to zero in on what the strengths of your business are, in order to capitalize on them and allow you to decide where to prioritize your resources.

Some of the segments within the industry include:

  • Physical devices and machines like LCD and LED displays, network connectivity and media players,
  • Installation and maintenance
  • Content creation
  • Content management software including software as a service, and plug and play software’s,
  • Advertising and sales and
  • The management and administration the different facets of the digital signage business e.g. project planning and management,

If you know where your strengths lie, you could either decide to outsource what you are not very good at by leveraging on the strengths of other professionals in the industry such as Alternatively, you could decide to focus on and further improve on your strengths thereby allowing you swift and organic business growth.

One way to invest in the growth of your signage business would be to attend training and specialized conferences on specialized segments of the digital signage business.

Another idea you should consider investing in is, technology. These days it is easy to find user friendly plug and play devices that don’t even need software to schedule your digital content.

  1. Creating appropriate Content for digital signage

Before you can create appropriate content you first need to understand who your target audience is and what kind of digital signage is available and appropriate for your use. Once you know this, you then need to create dynamic content that will be relevant and appealing to your target audience. The content should be able to engage the target audience and call them to action.

  1. Study market and societal trends

With improved technology, it has become easier for end users to easily create and/or display digital content. This means that the standards of customer satisfaction have increased.

To be relevant in the industry, you need to be able to study trends and quickly adapt to them. The best way to hedge your business would be by giving as much value as possible at a price point that will be acceptable to your consumers.

If you make it so easy for customers to access your services or products, they will not have to think about doing it for themselves. Giving more-than-expected value to your customers will afford you an opportunity for growth because you will become indispensable.

Once you consider these factors, in addition to having basic business sense, the growth of your digital signage business will be a guarantee.

Author Bio

Noah Simpson is a 12 year veteran in the digital marketing industry. He collaborates a lot with the guys at dopublicity and recommends them to anyone looking for expertise on complete digital signage packages. You can also find him on Twitter and Facebook.

Keep Your Business Clean with a Janitorial Software Program

While you know it is important to keep your clients’ business premises clean each day, sometimes it is difficult to remember precisely what you want your janitorial staff to accomplish each day. You can approach it as a type of learning curve, which might cause confusion and disappointment for yourself and for your janitorial staff, but you can also consider other measures to streamline the process and make it simpler for everyone.


With the right approach, you can easily keep track of which restrooms for each business need a cleaning session and at what intervals each day, as well as by whom. Some companies might seek an outside consultant service to get everything on track, but you, with the right support system, can provide something that your client will appreciate since you will keep costs down and efficiency high.

Think about trying a janitorial software program to help you figure everything out and keep a clean building for the benefit of you and your clients. Even with smaller businesses, you want to make sure you cover all your bases and keep everything clean and pleasant for anyone on the premises, as well as making sure everything is always up to health code standards. You can always make sure that your janitorial staff is always on point and getting the job done at their respective job sites, especially if you have many facilities for which you are responsible.

One example of a company that offers a janitorial software program is CleanTelligent. With a company like this, as well as other companies that write and sell software programs for janitorial monitoring and efficiency, provide you with the peace of mind that your clients will enjoy a clean working environment each day.

With this type of software, you can make out a schedule and monitor the progress and how efficiently everything works then make changes as necessary. If you find that one staff member has strengths in cleaning one area over another, the software can help you see these trends and make the appropriate changes. Some of the basic services involved with the software include inspections, mobile surveys, work orders, job scheduling, reports, bidding and estimating, time tracking, inventory and facility managers.

When you use a janitorial software program, you might find so many benefits and good word-of-mouth that you see a boom in new business, mobility, employee retention, productivity, quality of work and, perhaps most importantly, client appreciation.

Starting Your Own Online Business

Plenty of business-minded people are heading to the Internet to start their own businesses. Thanks to the magic of technology, it’s easier than ever to get your name out there and run a fairly profitable business all from your home office. If you think you have what it takes to be an online entrepreneur, follow these steps to make sure you get everything lined up just right.


1. Determine Your Product

Obviously, the first step in any business is figuring out your product. Where is there a consumer need, and how will your product solve that? You want something unique, so search around online to make sure there aren’t too many competitors selling the exact same product or service.

2. Set Up a Website

Depending on what you’re selling, you can use an already-established website like Etsy or eBay to sell your products, or you can create your own site. If you set up your own site, you should learn more about setting up a secure online shopping cart. You want your customers to feel safe buying your products, and being able to promise them that their information will be secure when they make a purchase on your site will help.

3. Start Advertising

Don’t just rely on word-of-mouth advertising. Set up some social media accounts for your new site and start marketing your business right away. You should also look into pay-per-click advertising to let customers know your site exists. With PPC advertising, you can test out different keywords and see which ones most consistently bring traffic to your website.

4. Build Up Your Reputation

One thing you can do to help your business is establish yourself as an expert in your field. Adding a blog to your website is a great way to do this. Plan on updating regularly to share your knowledge on your product. For example, if you are selling clothing you’ve knitted, you can write blogs about crafting, knitting tutorials, and tips on where to get cheap yarn. Creating good content brings people back to your site and shows you know what you’re talking about.

5. Follow Up With Your Customers

Especially in the early days of your business, it’s important to connect with your customers. Give them the option to sign up for an email newsletter that will alert them of sales and new products. After their first purchase, offer them a small discount on their next purchase as a thank you. Adding that personal touch will make your customers come back to your store again and again, not to mention they’ll want to share your store with their friends because of your great service.

The Benefit of Doing Business on the Web

While there have been many technological advances that have had a positive impact on the world, few have had the same impact as the Internet. Few people realize that the Internet began its life as a humble global communications device for the military, especially considering that millions of people use it every day to keep in touch, get the latest gossip, and even to conduct business. Many businesses have moved away from the traditional brick and mortar model in favor of the dynamic, fast-paced world of conducting business online. This shift has had a huge impact on the global economy and has often been referred to as “the new economy”.


Regardless of what it is called, having an online presence and conducting business is vital for companies in all industries in order to grow and thrive. E-commerce is growing steadily by the day and those companies who don’t embrace the shift will find themselves left behind.

But, what are the benefits to having an e-business?

Studies show that businesses that conduct a large portion of their business activities online not only save money, it also saves time and helps improve communication between the company and its customers. Business processes become more streamlined and sales increase thanks to having a much larger audience.

And the benefits of conducting business on the Web don’t stop there. For many e-commerce businesses, it’s as straightforward as buying a product from a website. However, for larger companies, it means that many business processes can not only be automated on the Web, but can be accessible by anyone, anywhere, with just a computer and an Internet connection.

For businesses just starting out on the Internet, whether they intend to conduct 100% of their business online or just a portion, it is important to understand the differences between e-commerce and traditional brick and mortar business practices in order to be successful. Finding information regarding what practices are the best for particular types of businesses and how to set up an e-commerce presence can be daunting. However, there are plenty of websites out there designed to help companies develop their online persona and move them towards e-commerce nirvana. Companies like offer things like a web business 101 blog and other reference material that can help any company formulate a sound online foundation, regardless of the type of business they conduct and how long they have been in business. Taking advantage of such materials will help make the online transition easier as well as provide a solid foundation for success.

3 SEO Trends Every Business Owner Must Know For 2014

Is Search Engine Optimization is dead? This is a common query with the online marketing globe these days. If you own an online business and rely on a strong online existence in order to connect with your customers, you have a full right to pay attention on SEO. It is incontestable that the SEO scenery is modifying. For a glance, Google is acquiring a hardline approach. Poor quality content, shady link building tactics and bad design are only a few factors that lead websites for getting penalized. So, what has worked for your company in the previous times may no longer effort and certainly, might eventually hurt your company these days. Successful strategies of SEO need to meet diverse requirements, including content marketing, brand building, social media integration and mobile optimization. It is the time to adapt your planned strategy for addressing such realities. There are 3 trends that will form your SEO success in this year, mentioned below:

Read more3 SEO Trends Every Business Owner Must Know For 2014

ChatWork- A Cloud tool to Simplify Business Communication

There are lots of Stuff when you own a Business. You have to communicate with lots of People in order to Manage properly because you have to depend on others to make your Job done. Mostly one need to Assign Tasks, You want to send files, You want to discuss about the projects in Group chat.

If you have such work then ChatWork is all that you need. ChatWork is a Single Tool works on Cloud where you can communicate with your Co-Workers properly , chat with them, assign tasks, send files and all other Important Tools such as Video Calling etc.

ChatWork is a Friendly Screensharing Tool where you can share files and documents simply by drag-n-drop function. Connecting with higher executives is also easy in case of Chatwork.

Another advantage of ChatWork is the iOS and Android apps which helps to stay connected through Mobiles. So when you are not on the Office Desk, you can easily connect with mobiles/ The work done on Desktop will managed from the Mobile Phones.

Advantages of Using WordPress Website for Business and Commercial Purposes

If you are willing to make some money online then you need a website. There are two ways by which you can create a website for yourself; the first way is to spend thousands of dollars and hire a professional company who will create a good and attractive website and the second way is to create your website by your own.


If you are creating your website by your own there is no bondage of number of pages you create for your website. Usual, Companies charge money for every page they built so in order to maintain our budget we try to minimize the number of pages in our website. However, when we create it ourself so we can create as many pages we want. There are a number of various by which you can create your website but if you are looking for some cost efficient and easy to use platform for creating your website then WordPress is the best option to opt for. WordPress is one of the most renowned and reliable platform for creating a website.

WordPress CMS System

Before you look at the benefits of using the WordPress CMS System, you should have to know the exact meaning of CMS platforms. CMS platforms are basically free software programs, which help people in the creation and management of different blogs and websites. These platforms can easily organize web contents by using some of the attractive templates.

Web designers and some of the top bloggers are using one of the popular as well as trusted CMS platforms named WordPress platform. The platform is flexible, easy to use and is completely free of cost. In this way, WordPress platform may help in meeting the needs of people building their own sites or blogs. Because of these amazing features, WordPress has become one of the frequently used CMS systems across the world.

Benefits of WordPress CMS System

WordPress CMS System may give massive benefits to different types of website as well as blog designers. However, people should essentially have a very good knowledge of such benefits, so that they may use different features in an effective way. In this article, you can see some of the essential features included in this CMS System.

Use and Installation in Hassle-free Way

When the website designers go for using WordPress, they do not have any need for the installation of an entire website from scratch. This is because; the platform comes with some of the previously created plugins and templates. You can install a WordPress CMS system in easy way and even you may do the installation job without following any of the instruction manuals. Once the users done with the job of installation, they may easily take the same in to the next level and make use of programming skills for enhancing the created websites and fix all the present issues.

 Customization Facility

You can customize each of your blogs and websites if you set them with the help of WordPress. Even, you could bring some variation in different aspects of your blogs. At present, website and blog designers are available with large numbers of free templates and may even create or buy new with the help of scratch, so that they can match their needs in the right way

Summary: – WordPress CMS System or WordPress platform has become highly beneficial for all looking to design their own websites and blogs.

’Liza John is an IT professional from Selftesttraining .Have you really looked for this  Assistance .

10 Business Lessons From LinkedIn

LinkedIn is the quiet powerhouse of the social media world. It has had a stock market performance that Facebook could only dream of. Since listing in May 2009 at $45 a share it now priced at $160. LinkedIn itself has gone from strength to strength with over 200 million users as of January 2013.


Founder and CEO of LinkedIn Reid Hoffman has also done very well from the business. With LinkedIns IPO he exited the company with over a billion dollars, adding to his already considerable fortune. Despite all of this LinkedIn is much less well known that some other Internet success stories such as Amazon, Facebook or Google.

Read more10 Business Lessons From LinkedIn