Something every company today is aware of: if you want to figure out how your customers feel about a product or a service, one of the best ways is to use of social media. Companies that have social media pages on Facebook or accounts on Twitter are often inundated with “likes” or reposts of bulletins, but, most importantly, this is where the customers have their say.

What makes social media so useful on this end?

First of all, everyone is in it. Alright, maybe someone you know has a cousin up in the mountains who can’t quite get internet enough to have one, but approximately 7 billion users on the internet today and with over 240 million of them coming from the United States,  it’s safe to say that getting to your consumers and target audiences is done best through social networking. Almost every company out there has a page where their users could reach them via social networking, and many startup companies are going the whole nine yards and setting up shop in social networking sites completely.

Treading thin ice

Of course, while all this communication is good, the company has to remember that such a big communication line requires them to answer questions and concerns, and that it must be done in a manner that will make everybody look good and, as much as possible, alleviate any problems and stress. RingCentral Small Business Blog has recently made a RingCentral entrepreneurship post that outlines important reminders for using the customer service opportunities social networks offer. Users do not take kindly to poor customer service, especially in a message board as big as the web, where it’s incredibly easy for a disgruntled customer to make a company look bad with a single post.

Etiquette tips for communicating with your customers

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