In the early days of television, meteorologists used magnetic chalkboards to show viewers the weather conditions. Presenting a forecast meant moving magnets around the board, then drawing frontal boundaries and temperatures by hand. This method was the standard for broadcasting weather, even into the ’60s and ’70s.

In 1974, an enterprising meteorologist in Madison, Wisconsin suggested that computer technology might be useful in the forecasting business. Terry Kelly and his collaborator bought an Apple II, and their company, Weather Central, ushered in a new era of computerized weather information.

Weather Central continues to innovate in the broadcasting arena, and now brings directly to you.


0 is the most precise compilation of weather information for customers anywhere in the world, MyWeather is six times more precise in providing location-specific weather conditions than its competitors and others users completely personalized weather reports tailored for their lives, locations, and interests, whether they’re online or on the go.

MyWeather users receive forecasts specific to their block, not merely their city, with data that lets them anticipate lightning strikes during a golf round; determine the best time on a cloudy day to walk the dog in the park; or decide whether or not to pack an umbrella for a sporting event.


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